Much is being learned about the operation of search engines...how to submit effectively....how to get a good position for your related keywords... It is, infact, one of the hottest topics in web marketing today. And rightly so... Talk of a level playing field is a moot point if your site ends up at position #95,600, of 101,000 search engine results.
There are methods of designing pages that integrate search engine relevancy priorities. To help your designer with this process, print out, work through and/or fill out our Search Engine Submission Form.
Business owners are in the unique position of understanding the unique services and products they carry. You, as the business owner, are going to have the best ideas on how and why people will search for you. What keywords will they enter to find you? What targeted description will best reflect your services and products? The more ways you can come up with to define your business, combined with the designers knowledge on how to present that information, the better relevancy you can achieve.